PARtNER with us!

America’s #1 selling bao

WOW BAO growth into grocery stores

How we got here.

Wow Bao is a fast-casual Asian concept started in 2003 by the iconic Chicago-based restaurant company Lettuce Entertain You Enterprises. In addition to several storefronts, the omni-channel brand has launched 700+ delivery only kitchens across the U.S., is available in more than 10,000 grocery stores, plus has outposts in airports, universities, hotels, e-commerce sites, and hot-food vending machines. Named #1 Restaurant Brand of the Year by Fast Casual in 2022, Wow Bao has made history as the first company to ever win the award twice, having also been named in 2019.

Wow Bao grew from 300 grocery stores in 2023 to over 10,000 in 2024 across the United States. Bao is the fastest growing frozen food category with more than 200% growth in the past year, and Wow Bao commands 90% of the market share. Whether looking for a portable snack or meal, Wow Bao’s signature buns are a delicious and easy way to satisfy when hunger hits. Bao are soft Asian buns filled with an array of savory or sweet flavors. In addition to restaurant-quality bao, we also offer potstickers and soup dumplings.