A letter from Geoff Alexander
Wow Bao CEO
As we begin 2022, I would like to take this opportunity to reflect and share Wow Bao’s accomplishments over the past 12 months.
Every one of us faced “never before” situations, both personally and professionally in 2021. No matter what field of business you may be part of, it was a struggle. Running a business has never been easy, and running one during the darkest days of the restaurant industry presented unimaginable situations.
I am proud to say we did not lose any employees in 2021 due to the pandemic, and in fact increased the size of our team, adding crew members, salaried managers, as well as doubling the size of our Corporate office staff.
While many restaurants decreased their menu offerings in an effort to minimize waste and control labor, Wow Bao showcased new menu items such as Chicken Summer Rolls, Panang Curry Chicken, Bubble Teas, Oxtail Potstickers, and new Bao flavors (including Pizza and Texas Smoked Brisket)
Our partnership with Mariano’s grew from offering Bao in the freezer section to include: full menu kiosks, Wow Bao menu items available at Mariano’s coffee bars, and a take & heat program.
Above all, I believe our biggest accomplishment of the past year is Wow Bao becoming a nationally recognized brand, now available in 41 states across the country. Our Dark Kitchen program partners with restaurants, allowing them to serve our product via delivery providers. This innovation has helped Restauranteurs keep their lights turned on, retain employees, and pay rent. There are now more than 500 Wow Bao kitchens steaming; with a robust pipeline in the coming months.
Also to come in 2022
- Plans to surpass 1000 Wow Bao Dark Kitchens
- Wow Bao will soon become an international brand, available in both Canada and Mexico in the coming months.
- We recently created & launched a new Plant Based Protein Powered virtual-only restaurant, “Skinny Butcher’s Crazy Crispy Chick’n” in Chicago with plans to grow across the country in the coming months.
- Wow Bao will grow our grocery partners, making our consumer packaged goods available on the both the East and West Coasts of the U.S.
Heading into the New Year, I am incredibly proud of the entire Wow Bao Team and what we’ve been able to accomplish. I am also extremely excited about what’s to come.
Stay well and stay safe